Color shifts can happen, and here's why. Screens vary in brightness, contrast, and color calibration, and settings like Night Shift or Night Light (features that reduce blue light on your device) can also shift how colors appear without you realizing it. What you see is also affected by your specific device, monitor, and the lighting in the room you're viewing it in, this applies to any photo you see online, not just ours.
In person, factors like fabric texture, lighting, and how ink absorbs into the material can also subtly influence how colors show up. Printing on darker garments, in particular, can affect color appearance as well; more on that in the next question.
Every design is printed with care and precision using high-quality inks, and we hold every piece to the same standard: vibrant, consistent, and true to the artwork. Minor variations from screen to garment are simply a normal part of how digital color translates to fabric, not a reflection of print quality.